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Jose's wish comes true on National Believe Day

  • Macy's red carpet greeting for Jose. Photo courtesy: Jeff Hinds Photography

  • Jose writes a letter to Santa as part of Macy's Believe campaign. Photo courtesy: Jeff Hinds Photography

  • The decked-out fitting room. Photo courtesy: Jeff Hinds Photography

  • Checking out the men's fragrance

  • Trying on new shoes

  • Just some of Jose's "loot"

  • Jose and his siblings with Macy's Lloyd Center team

  • Posing with wish granters Alma, David and Molly

It was Jose’s moment to be in the spotlight.  Dozens of Macy’s employees, Make-A-Wish representatives and the media greeted him as he walked down the red carpet.  Just on the other side of red carpet is where his wish to go on a shopping spree will come true.  It’s all part of the 5th annual Macy’s National Believe Day, a day created to spread the season’s message of kindness and generosity toward others.  It’s a day when Make-A-Wish and Macy’s will grant more than 50 special wishes all across the U.S. 

Jose, 15, suffers from osteosarcoma.  He said he wanted a shopping spree to buy some new clothes and accessories to help him feel more confident after his surgery.  He wasted no time in getting the shopping spree started – making his way to the young men’s section first.  He knew what he wanted and was quick to make decisions, especially on the choice of watch.  “Chemo brings you down a lot,” said Jose. “I just want to rebuild myself, starting with clothes.”

His mom watched as he tried on one jacket after another.  “He’s been through a lot emotionally.  He told me ‘mamma, if I can beat cancer, I can do anything’.”

National Believe Day is part of the Believe Campaign, Macy’s signature holiday program.  Over the past six years, the program has raised more than $6.5 million for Make-A-Wish. Kids of all ages can take part in the campaign by writing letters to Santa.  For every Santa letter dropped off at a Macy’s Santa mailbox from now until Christmas Eve, Macy’s will donate $1 to Make-A-Wish, up to $1 million.

Watch Jose as he embarks on his shopping spree and learn more about his wish on KATU-TV (Channel 2) and KUNP-TV (Univision).

About Make-A-Wish and Macy's partnership:

Macy’s has made over a $10 million donation to Make-A-Wish® as a result of its 2013 Thanks for Sharing and Believe holiday campaigns helping to grant wishes in Oregon and Southwest Washington. Since 2003, Macy’s has donated more than $73 million to Make-A-Wish nationwide. We are proud of our long-standing relationship and thank Macy’s customers and associates for all that they do to help make wishes come true. 

Workplace Giving

Workplace giving is an easy way to donate Regularly to Make-A-Wish® Oregon through automatic payroll deductions.  Contact your HR department to learn more. 

Contact Us

Make-A-Wish Oregon  
2000 SW 1st Avenue, Suite 410
Portland, OR 97201 
Phone: 503-292-2280
Phone: 800-934-WISH 
Fax: 503-292-9423 

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Make-A-Wish® Oregon
2000 SW 1st Avenue, Suite 410
Portland, OR 97201
(503) 292-2280
Toll Free (800) 934-9474